There are hundreds of skincare lines available on the market today. But do you know which ones are actually safe and beneficial for your skin?
It can be hard to distinguish the bad from the good, especially with the many loopholes that exist in the beauty industry today.
So many lines promise results through natural ingredients when, if you take a closer look at their ingredients list, actually reveal the complete opposite.
These skincare brands focus on educating Instagram followers on natural skincare that won’t harm the skin. In fact, these skincare lines make an effort to use only organic or natural ingredients proven to improve the look and health of skin.
1. Kora Organics, @koraorganics
Kora Organics is an organic skincare line designed by supermodel Miranda Kerr. The beauty brand has been popular in Australia for years but has really picked up in name brand familiarity internationally in the last few months, thanks in part to its collaboration with beauty giant Sephora. Once only strictly sold online, Kora Organics can now be found in both Sephora stores and Sephora online.
The official Kora Organics Instagram account is filled with personal how-to videos from the green goddess herself and features behind-the-scenes, making-of videos, beautiful snaps of Kora products, and motivational beauty quotes to inspire you to embrace your inner beauty. The best part? All of the products featured on the page are 100% cruelty free and support a natural, holistic lifestyle.
2. Origins, @origins
Origins has been a steady fixture in the skincare industry since the late 1980s, offering high performance skincare using plant-based ingredients sourced from sustainable regions. Origins products are manufactured using earth-friendly practises including renewable resources and wind energy.
Since its launch, the Origins line has expanded to makeup, bath and body, providing a well-rounded list of natural products for all areas of the skin. Origins’ Instagram features daily product spotlights, wellness tips (including the benefits of plant based products!) and product demos. Along with its soft pink colour scheme (we see you, millennial pink!), Origins is a feast for both the eyes and skin.
3. Josie Maran Cosmetics, @josiemarancosmetics
Former model Josie Maran (you might remember her from the ubiquitous Maybelline New York billboards from the mid aughts) started her own skincare line in order to create cosmetics that were healthy to both people and the planet. Her products are not only organic and natural but earth-friendly as well, using recyclable containers and post-consumer waste paper cartons.
The main ingredient in every one of her products is 100% organic Argan Oil and is harvested by women’s co-oops in Morocco. From the award-winning Argan Cleansing Oil to the Daily Moisturizer SPF 47, Josie Maran’s Instagram highlights of all these luscious products and more. Check out Maran’s page for whimsical quotes, makeup demonstrations and exciting new beauty launches.
4. Anese, @anese.co
Launched in 2015, Anese hails from the West Coast and prides itself on providing vegan and cruelty free products to sassy skincare lovers just like you. The branding is sarcastic to say the least (Their “Can I speak to your manager?” toner says it all), and their products boasts a slew of natural ingredients that nourish the skin naturally, including walnuts, hibiscus, aloe leaf and lavender.
Short of going in for a professional microneedling appointment, their “Dat Booty Tho” scrub is one of only a handful of products that can actually help soften the appearance of stretch marks.
From the sassy motivational quotes to the beautiful snaps that highlight Anese’s products, their Instagram mirrors their brand voice perfectly. They often feature their followers’ testimonial pics, so if you ever try out one of their products, incorporate Anese into your post’s hashtag- who knows, you might just get featured!
5. Sol De Janeiro, @soldejaneiro
Ah, the famous Brazilian skincare line. Sol De Janeiro is considered the definitive authority in Brazilian sexy. The skincare line aims to highlight Brazilian beauty and attitude in everyday life.
Their Bum Bum cream is a cult favourite, thanks in part to its amazing Amazonian raw ingredients. Heck, even Shawn Mendes is a fan. Follow their feel-good instagram page for your daily dose of sun kissed beauty inspo.